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In this section, in accordance with the new European legislation introduced by EU Regulation 679/2016 and with Italian legislation (Legislative Decree no. 196/2003), information is provided regarding the processing of personal data of Users who consult the pages of the website (hereinafter: “Site”) or who use the purchase services made available on the same (hereinafter “Users” or “Interested Parties”).

The information is provided exclusively for the Site and not for other websites that may be consulted by the user via links within the Site.

Data controller 

Email to contact the owner and request the deletion of your data, if collected, subject to your consent:


A - Type of data processed

I. Identification data

In accordance with the new European legislation introduced by EU Regulation 679/2016 and with Italian legislation (Legislative Decree no. 196/2003), consultation of the Site and the possible purchase of products sold on the Site may involve the processing of data capable of directly or indirectly identifying a natural person such as: name, surname, residential address, e-mail address, telephone number, IP address. 

The Site does not require the interested party to provide so-called data. “particulars”, that is, in accordance with the provisions of the GDPR (art. 9), personal data that reveal racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as genetic data, data biometrics intended to uniquely identify a natural person, data relating to the person's health or sexual life or sexual orientation. In the event that the requested service requires the processing of such data, the interested party will receive specific information in advance and will be asked to give explicit consent.

II. Banking data

By purchasing the products on the Site, bank data will also be processed, such as the number of the card or bank account indicated to make the payment, holder of the card and bank account.

III. Browsing data

Navigation data is data acquired automatically by the systems and programs responsible for operating the Site and are necessary for the use of web services [e.g. IP addresses, browser used, domain names of the systems used by users to connect to the web portal, addresses in URI (Uniform Resource Identifier) notation of the requested resources, the time of the request, the method used when submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the operating system and the user's IT environment ].

These data are acquired even in the absence of registration on the Site or request for information.

The navigation data are used exclusively in an aggregate manner to develop anonymous statistics on the consultation of the Site and to check its correct functioning and do not allow the interested users to be identified, and are also deleted immediately after processing in anonymous form.

They can, however, be used to ascertain responsibility in the event of computer crimes committed against the website.

IV. Data provided voluntarily by the user

The personal data provided voluntarily by the User (such as name, surname, e-mail address) for the purpose of sending messages to the Site and/or purchasing the products made available, are used for the sole purpose of responding to the needs of the interested party. and to comply with legal obligations. 

The legal basis of these treatments is the fulfillment of the services inherent to the requests made and the purchases made, as well as compliance with legal obligations.

The information that the User of the Site decides to make public through the services and tools made available to the Site is provided by the User knowingly and voluntarily, exempting the Site from any liability regarding any violations of the law. 

It is up to the User to verify that they have permission to enter personal data of third parties or content protected by national and international regulations.

V. Data collected through analytical cookies

The Site also acquires data relating to the user through the use of cookies.

For more information on the data processed through cookies, on the types of cookies active and on how to deactivate them, please refer to the cookie information.

These cookies are used to track the user's browsing preferences and to collect statistical data. The user can deactivate these cookies by accessing the settings of their browser, as indicated in the website's cookie information.


B - Purpose of the processing

The personal data collected is used to:

  • allow the shipping of the products purchased by the User; 
  • obtain anonymous statistical information on the use of the web portal;
  • to check the correct functioning of the web portal;
  • the sending of communications and newsletters, both in paper and electronic format, to the e-mail address provided by the user;
  • the ascertainment of responsibility in case of hypothetical computer crimes against the website;
  • compliance with any other legal obligation not included in the previous purposes.

The communication of data can only be carried out following a request from the Judicial Authority within the terms of the law.


C - Legal basis of the processing

I. Performance of a contract

The legal basis for the processing of personal data is the fulfillment of the services inherent to the relationship established with the purchase of products, the signing of the Terms and Conditions, compliance with legal obligations and the legitimate interest of the Site in carrying out processing necessary for these purposes. .

II. Consent of the interested party

The optional, explicit and voluntary sending of e-mails, messages or any type of communications addressed to the addresses indicated on this Site entails the subsequent acquisition of the sender's address, telephone number or any other personal data that will be used to respond to requests. This processing takes place on the basis of the consent of the interested party. 

We ensure that this processing will be based on the principles of lawfulness, correctness, transparency, adequacy, relevance and necessity referred to in the art. 5, paragraph 1 of the GDPR. Specific summary information will be progressively reported or displayed on the site pages set up for particular services on request.

III. Compliance with legal obligations

The processing of personal data may take place without the consent of the interested party in the event that the Data Controller must fulfill a legal obligation.

IV. Optional provision of data

Apart from what is specified for the fulfillment of the contract or legal obligations, for cookies and navigation data, the user is free to provide or not provide his/her personal data. However, failure to provide data could make it impossible to obtain the execution of the service.


D - Method and duration of treatment

Personal data are processed through IT tools and in accordance with EU Regulation no. 679/2016 and Legislative Decree no. 196/2003.

The storage of the processed data will last for the time necessary for the purposes described in this information and, therefore, for the minimum time necessary or until an explicit request from the interested party and in any case in compliance with the time limits imposed by law.

The Data Controller undertakes to adopt all appropriate security measures to prevent the loss and alteration of personal data, as well as any illicit and unauthorized use of the same.

The data will be processed exclusively by subjects authorized by the Data Controller, including any data controllers, representatives and public subjects for the fulfillment of the obligations established by law, who carry out the respective processing activities as independent data controllers.

The subjects authorized by the Data Controller who may process the data include, by way of example: commercial and legal department collaborators, as well as third-party technical service providers, hosting providers and IT companies (this list is not to be considered exhaustive). The processed data will not, however, be disclosed to undetermined recipients.

Finally, the data may also be managed by third-party companies for shipping the products.

For shipments, the company relies on the service of the company "Yiwu Cute Jewelry Co., Ltd." ( 

The security of the information collected cannot be guaranteed from possible hacker attacks and, in general, from violation of the security regulations implemented for data protection. 

In the event of attacks or violations, however, they will be communicated to the interested parties and the competent authorities in accordance with the law.


E - Place of processing

The processing relating to the web portal services is carried out by identified and expressly designated personnel according to the specific purposes of the services requested and subscribed to.

For the processing in question, the Data Controller may avail itself of the help of external companies, consultants, consortia, suppliers of software and services operating, through identified and appointed personnel, within the scope of the intended purposes and in such a way as to guarantee maximum security and confidentiality. some data. In other cases, the personal data collected will not be disclosed to third parties, unless expressly consented to by the interested party, except in cases where communication to third parties is necessary to fulfill obligations imposed by laws, regulations or provisions of supervisory authorities, or is essential to protect the rights of other users or the website itself.

Personal data will be processed and stored, exclusively for the purposes indicated above and to securely store and archive them, on remote servers managed by industry-leading providers who ensure compliance with high protection standards regarding the processing of personal data.

This may involve the transfer of data to non-EU countries, where all or part of the aforementioned servers may be located. 

In particular, personal data may be transferred outside the European Union to the company "Shopify" ( And, e-commerce plug-in used by the site managed by the Owner.

The processing and storage of data by the aforementioned provider will take place in an "adequate" third country pursuant to the decision taken by the European Commission, of which in particular the decision for the adequacy of the protection provided by the Canadian law on the protection of personal information and on electronic documents (Canadian Personal Information Protection and Electronic Documents Act) or Privacy Shield certification (USA), or on the basis of a contractual obligation or approved standard contractual clauses by the European Commission, or binding corporate rules approved through the specific procedure referred to in art. 47 GDPR.

To transfer data to non-EU countries, it is generally not necessary to wait for national authorization from the Guarantor. However, the authorization of the Guarantor will still be necessary if an owner wishes to use specific contractual clauses, not recognized as adequate by decision of the European Commission or administrative agreements stipulated between public authorities.

As regards the data collected for shipping services, personal data may be processed by “Yiwu Cute Jewelry Co., Ltd.” (  

F - Rights of interested parties

During the processing, the interested party may exercise, at any time, the following rights:

  • obtain confirmation of the existence or otherwise of the same data and, if so, know its content and origin; 
  • verify its accuracy, request the rectification of inaccurate data, the integration of incomplete data or the updating of outdated data; 
  • obtain the limitation of processing, where one of the hypotheses provided for in Article 18 GDPR occurs; 
  • request the deletion of data processed in violation of the law, or in the presence of one of the other conditions provided for by article 17, paragraph 1, letter. a), b), c), e) and f) GDPR;
  • oppose in any case, for legitimate reasons, to their processing, or to oppose the processing in the other cases provided for by article 21, paragraphs 2 and 3 and 22 GDPR;
  • revoke at any time your freely given consent to the processing of personal data for the purposes specified below;
  • to obtain the release of the personal data being processed in a format compatible with standard IT applications, to allow their transfer to other platforms of your choice, without impeding the direct transmission of the processed data to another Data Controller, where such direct transmission is technically feasible (so-called right to data portability).

Requests relating to the exercise of the aforementioned rights should be addressed to the Owner via e-mail (

In the event of failure or partial response from the Data Controller to the aforementioned requests, the interested party will have the right to lodge a complaint with the Guarantor for the protection of personal data ( ) or judicial appeal within the terms and according to the methods established pursuant to the articles . 77 et seq. EU Regulation 2016/679 (GDPR).

G - Information updates

Future regulatory updates could lead to the modification of the current information, uploaded to the Site on 19.01.2022.

In the event of a change, the Owner will notify it on the Site.





Cookies are small text files that are stored on the user's device when they browse certain websites using their favorite browser and are stored in the browser's file directory. They are used by server-side web applications to store and retrieve information on the client side.

Cookies are divided into "technical", "analytical" and "profiling". In turn, cookies can be divided into "first" and "third party" cookies.

The use of cookies and similar technologies by the Site occurs in compliance with national and European legislation, as well as in compliance with the Provision of 8 May 2014, entitled "Identification of simplified methods for the information and the acquisition of consent for the use of cookies" of the Italian Privacy Guarantor.

The Site is hosted by the platform owned by Shopify, Inc. For further information on the cookies used by this platform and to deactivate them, please refer to the following link: .

The Site uses the following cookies:

I. Technical Cookies.

Technical cookies have the main purpose of making navigation of the Site easier. Almost all browsers are set to accept cookies, however the user can independently modify the configuration of his browser or make use of specific additional components and block them: in this way case, the use of the web portal and the use of some services may be limited.

Technical cookies are in turn divided into "session" cookies and "persistent" cookies: both are stored on the user's device but the former are deleted when the browser is closed , while the seconds remain stored until they expire.

The Site uses technical "session" cookies for navigation within the pages, such as for example allowing authentication to reserved areas or memorizing temporary user preferences; these cookies are deleted once the browser is closed.

The use of session cookies (which, in any case, are not stored permanently on the user's computer and are automatically deleted as soon as the browser is closed) is strictly limited to the purposes of data transmission (consisting of random numbers generated by the server) that identify the specific session and are necessary to allow safe and efficient exploration. 

In some cases, the Site also uses "persistent" technical cookies, to memorize the user's choices relating, for example, to the language or type of device.

Persistent cookies are stored on the user's device between distinct browser sessions and allow the user's actions on a site to be remembered. Persistent cookies can be used for a variety of purposes, including remembering user preferences (e.g. site language) when using a site.

II. Analytical Cookies

These cookies are used to track the user's browsing preferences and to collect data statistics anonymously. 

The Site uses only third-party analytical cookies from other websites. 

The user can deactivate these cookies by accessing their browser settings.

Please refer to the links of the individual browsers:

Furthermore, it is possible to disable cookies on websites by downloading specific software (such as Ghostery or activate the “anonymous browsing” mode: this is a function that allows you to browse without leaving any trace of your browsing data in the browser. This function only allows you not to keep navigation data in the browser.

Analytical Cookies used by the Site

We inform you that the Site uses the following analysis services to obtain statistical data in relation to the use of the website:

  • Analysis service provided by BugSnag Inc.  
  • Analysis service provided by the company 
  • “Google Analytics” provided by the company Google Inc.. In this case the personal data collected are stored by Google as independent data controller of the relevant processing.

For more information see


Social network plug-in cookies

The Site may also use third-party social network plugin cookies, in order to allow you to share content on different social networks. They allow the user to interact via social networks (e.g. share function on Facebook, Twitter, YouTube or LinkedIn). These cookies can be deactivated via your browser options (see the links above).

Social network cookies are not necessary for navigation. For further information on the policies for the use of cookies by Social Networks, you can consult the respective privacy and cookie policies:








Profiling cookies for third parties only.

 Profiling cookies are used to track the user's browsing and create a profile based on their behavior, which can then be used to send advertising messages to the user's device. Third-party profiling cookies are cookies from other websites or advertising circuits (Google AdSense, etc.) which can be sent to the user's device following navigation on the Site.

Facebook Pixels

The Facebook Pixel is a service of Facebook Inc. 1601 S. California Ave., Palo Alto, CA 94204, USA ("Facebook"), which enables the tracking of user behavior after clicking on a Facebook ad and routing to the website of the respective operator. Conversion measurement allows you to measure, analyze and optimize the effectiveness of Facebook ads for statistical and market research purposes. The data collected on the Site, with the use of the conversion pixel, does not allow the Site to make any conclusions regarding the identity of the user. The collected data (for example, the IP address of the respective user) is transmitted through the Pixel conversion, and Facebook stores and processes the data for conversion measurement purposes. The Site receives anonymous reports from Facebook, and these reports do not contain any reference to the identity of the respective users. However, it cannot be ruled out that Facebook will connect other individual user data (e.g. user information from a Facebook account) to the user data transmitted via the Site or that Facebook will use the information for its own purposes.

Pixel Visitor Tracking is a service of a third-party company (Facebook), and the Site cannot control or influence the data processing operations of a third-party company. You can find out about Facebook's privacy policy here

Facebook, as well as its partners, allow the placing of online advertising both inside and outside the Facebook web space. For this purpose it may also be possible that a cookie is stored on the user's personal computer.

To declare your consent to use Pixel conversion, you must be over 13 years of age. You hereby declare that you are of legal age for such consent, or that a parent or legal guardian(s) has been asked to give their consent to the Declaration of Consent in advance.

You can revoke your consent for the use of the conversion measurement at any time. For this purpose, do not hesitate to use the following link:

Alternatively, you can also refuse the use of the corresponding cookies by deactivating the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative:

and selecting the appropriate settings using the measures offered there.

Finally, we inform you that Users can consult the following sites from YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada) in order to understand and manage the tracking preferences of most of the advertisements.

In order to offer you Klarna's payment methods, we may pass on your personal data to Klarna at checkout in the form of your contact details and order details , so that Klarna can assess your suitability for our payment methods. payment methods and customize those payment methods. Your personal data transferred is treated in line with Klarna's privacy policy.

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